Ranger transforming

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Published: Thursday, February 23, 2012

Updated: Thursday, February 23, 2012

In our technology-driven world, it has been said the newspaper is dying.

Its demise has been predicted repeatedly for decades with the introduction of radio, TV, videotape and high-speed streaming Internet.

The future of journalism may lie in the hands of Facebook and Twitter rather than in print.

CNN reported 61 percent of Americans said they get their news online, according to a survey by the Pew Internet and American Life Project.

Because newspapers have been willing to provide content free online, consumers have been unwilling to pay for access.

This stalemate has resulted in a gloomy climate littered with death-watch websites and led to the closure of print stalwarts.

In 2009, the Seattle Post-Intelligencer stilled its presses and began to publish online only.

Two years earlier, the Cincinnati Post launched its online-only version kypost.com.

Newsrooms across the country experienced waves of layoffs.

While circulation, ad revenues and employment numbers have declined, advancements in technology have opened new possibilities for the denizens of newsrooms.

The news media alone have risen in the public's trust this year, according to the 2012 Edelman Trust Barometer, a global survey of trust levels in government, business, non-governmental organizations and the media.

The Ranger, too, is transforming: a new look, new design, new possibilities.

The Ranger increased the page size, allowing for more content and bigger photos.

Stories in the print edition of the newspaper often tip to the theranger.org to engage the reader with extra material, such as videos, slideshows, audio clips and stories.

New stories are posted almost everyday, and visitors can stream video content, featuring glimpses into college life from boxing practice to the rodeo.

With the evolution in technology, newspapers aren't dying: They're transforming into news organizations that compete on all fronts in all media via the Internet.

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