2008 Woodie Awards
Design students offer pro bono advertising
Students' ad campaigns attempt to benefit the homeless in San Antonio while learning new creative designs.
By D.J. Jimenez
Issue date: 4/18/08 Section: Premiere
Originally published: 4/18/08 at 9:03 AM CSTLast update: 4/28/08 at 5:29 PM CST
ARTC 1349, Art Direction 1, class has its sights set on making an impact in the world.
Given the opportunity to represent the SAMMinistries Furniture for a Cause campaign, the students in the class are designing and implementing a new advertising campaign for the nonprofit organization.
Brook Rosser, graphic arts professor, said, "The SAMMinistries Furniture for a Cause campaign will encourage people to both donate furniture to its store on Blanco Road and to buy furniture from the store. All proceeds from the sale of the furniture go to SAMMinistries' homeless ministry."
In past semesters, ad campaigns were created by students in the course for various organizations, such as the South Texas Blood and Tissue Center and the Task Force for Elderly Domestic Violence.
The ad campaign for the Task Force for Elderly Domestic Violence received a vast amount of media attention for the students who created the ad campaign.
Pablo Negrete, digital design sophomore, said, "I love having the chance to do creative things to the mundane, working the one concept several times and making it fit like a jigsaw puzzle."
Mark Ramos, digital design sophomore, said, "The great part about it is that your work will appear in a magazine or something similar, in which thousands of copies will be printed and seen by so many people. What I like most is to help a company get a product off the ground through my art, design and vision."
"Advertising is a wonderful way to creatively express ideas," Rosser said. "Advertising uses images, words, typography and design. Good advertising causes you to think, can make you laugh and can make you cry. The process of designing an ad is an extremely creative process."
The students' ad campaign will be critiqued and turned in May 7, and if selected, will be used in an ad campaign later this year.
Given the opportunity to represent the SAMMinistries Furniture for a Cause campaign, the students in the class are designing and implementing a new advertising campaign for the nonprofit organization.
Brook Rosser, graphic arts professor, said, "The SAMMinistries Furniture for a Cause campaign will encourage people to both donate furniture to its store on Blanco Road and to buy furniture from the store. All proceeds from the sale of the furniture go to SAMMinistries' homeless ministry."
In past semesters, ad campaigns were created by students in the course for various organizations, such as the South Texas Blood and Tissue Center and the Task Force for Elderly Domestic Violence.
The ad campaign for the Task Force for Elderly Domestic Violence received a vast amount of media attention for the students who created the ad campaign.
Pablo Negrete, digital design sophomore, said, "I love having the chance to do creative things to the mundane, working the one concept several times and making it fit like a jigsaw puzzle."
Mark Ramos, digital design sophomore, said, "The great part about it is that your work will appear in a magazine or something similar, in which thousands of copies will be printed and seen by so many people. What I like most is to help a company get a product off the ground through my art, design and vision."
"Advertising is a wonderful way to creatively express ideas," Rosser said. "Advertising uses images, words, typography and design. Good advertising causes you to think, can make you laugh and can make you cry. The process of designing an ad is an extremely creative process."
The students' ad campaign will be critiqued and turned in May 7, and if selected, will be used in an ad campaign later this year.
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